09 May 2012

What is Videography?

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The word combines “video” from Latin, meaning “I see” or “I apprehend”, with the Greek terminal ending “graphy”, meaning “to write”. Its contemporary sense is rooted in an article titled “Videography” What Does It All Mean? (American Cinematographer, October 1972).

Videography is the process of capturing moving images on electronic media such as video tape, hard drive, DVD, Blu-ray etc. Videography can also be described as the art of shooting video. It’s a way to provide viewers of your material a cinematic experience by employing modern techniques to make your footage look edgy, colorful and full of life. videographers typically employ a variety of methods, depending on the situation, such as lighting manipulation, changing out cameras or lenses, setting up multiple cameras and stationary cameras, and using external microphones to capture all of the sounds around them. It’s common to find videographers at large social events such as weddings, corporate events, business meetings, presentations and sporting events.

The rise of digital imaging and video in the late 90s and early 2000s started to blur the line between what we know as videography and cinematography. The fast growth of home computers and the internet has paved the way for videography to now cover many more fields than just shooting video with a camercorder, including digital animation (such as Flash), gaming, web streaming, video blogging, still slideshows, remote sensing, spatial imaging, medical imaging, security camera imaging, and in general the production of most bitmap- and vector-based assets. As videography progresses further, videographers may produce their work entirely on a computer without ever involving an imaging device, using software-based components.

A videographer may be the actual camera operator or they may be the person in charge of the visual design of a production (the latter being more or less the equivalent of a cinematographer).

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